SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.
Design is a journey of discovery
Get to know
Our Experienced Designers
We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.
Why Choose SW Design Group
From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.
Tailored Solutions
We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.
Affordable Options
We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.
Approachable Designers
We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.
How we work
We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.
Step 1. Understanding You
Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.
We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.
To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.
Step 2. Your Solution
Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.
We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.
Once you are happy with the solution, the project is commissioned and the fun begins.
Step 3. Let’s Create
Once you commission us, it’s time to get busy planning to create your new tailored interior.
We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.
When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.
Stockists
When you are shooting a collection called Tuscany and it’s snowing at the location house ! X
@prestigioustextiles
#locationshoot #fabriccollection #photography #locationstylist #swdesigngroup
Want to see our latest photoshoot for @prestigioustextiles in a great location shot by @chodgsonphotography ?
This modern take with stripes , herringbone and 2 pretty small scale weaves in a Tuscan palette of fig and olive capture the essence of the Mediterranean.
Pop into the studio to see more of the Tuscany Collection @prestigioustextiles x
#photoshoot #locationhouse #photography #swdesign #interiorstylist
Or is this more your vibe ?
Get in touch if we can help you with your dream headboard x
#bespokeheadboards #luxuryheadboards #swdesigngroup #showhomestyle #luxurynewhomes
We’re a little bit obsessed with this one…
This soft velvet headboard with its dark wood surround is taking pride of place in one of our show homes and it’s giving pure luxury.
Every headboard is bespoke and you can have any shape, design, fabric — made to order just for you.
We’d love your thoughts…
If we added made-to-order bespoke headboards to the @collectioneleven website, would you be interested? X
#InteriorLovers #LuxuryDesign #BespokeHome #BedroomInspo #CollectionEleven
Chapelgarth show home @stonebridgehome
Light @rvastley
For this design, we kept things calm, open and intentional — black and gold accents, breathing space between pieces, and shelving that frames the TV rather than competing with it.
The goal isn’t to fill every shelf.
It’s to let the room feel balanced and timeless.
Now tell me — there’s no right or wrong here …
Do you think media walls are still in… or on their way out?
And would you go open shelving or closed storage? X
Accessories @collectioneleven
Media wall @alun.bell @stonebridgehome
#MediaWallDesign
#InteriorDebate
#LuxuryInteriorsUK
#ShowHomeDesign
#InteriorInspo
Why we love textured wallcoverings in luxury interiors
This Suri wallcoverings @markalexander_ma is handcrafted with raffia yarns that are woven into natural sisal, creating a subtle woven texture that adds interest without overpowering the room. Unlike flat painted walls, textured wallcoverings help soften acoustics, add visual movement and create a layered, considered finish.
We often specify wallcoverings like this for:
• Feature walls
• Bedrooms and snug rooms
• Dining spaces that need warmth
• Areas where paint alone feels too flat
Available in 6 versatile colourways, this design works beautifully across both contemporary and timeless schemes. Pop into the studio if you would like to see more x
#swdesigngroup #interiordesigneducation #luxurywallcoverings #texturedinteriors #designdetails
