SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.
Design is a journey of discovery
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Our Experienced Designers
We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.
Why Choose SW Design Group
From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.
Tailored Solutions
We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.
Affordable Options
We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.
Approachable Designers
We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.
How we work
We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.
Step 1. Understanding You
Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.
We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.
To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.
Step 2. Your Solution
Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.
We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.
Once you are happy with the solution, the project is commissioned and the fun begins.
Step 3. Let’s Create
Once you commission us, it’s time to get busy planning to create your new tailored interior.
We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.
When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.
Stockists
A beautiful room isn’t just about what you see.
Fragrance can completely change the feeling of a space, creating atmosphere, warmth and that all important “I love being here” feeling.
And from a styling perspective? A beautifully designed diffuser is another layer of the room. Pop one on a coffee table, console, bedside table or shelf and it becomes part of the scheme rather than something you need to hide away.
Our @collectioneleven diffusers are the perfect little finishing touch, bringing together style + scent + atmosphere in one.
Because the best interiors don’t just look beautiful.
They make you feel something. Happy Sunday all x
#homefragrance #interiorstyling #interiordesign #homedecor #interiorinspiration
A dark chocolate brown velvet headboard, designed and made completely bespoke for this top-floor master bedroom.
With eaves either side, a standard headboard simply wouldn’t work. So we designed one specifically to follow the shape of the room, fitting perfectly beneath the sloping ceiling.
The result? Rich, cocooning and completely tailored to the space.
Because the best interiors aren’t designed around the awkward bits.
They’re designed to make them look intentional.
#interiordesign #bedroomdesign #bespokedesign #luxuryinteriors #interiorstyling
Did you see it last night ?
Tried to timelapse film the eclipse last night but failed miserably!
You will just have to enjoy our Moon 🌙 inspired children’s room at one of our @stonebridgehome show homes. Paint the ceiling black for extra impact !
Mural @photowall_sweden
You don’t need more… you need a bespoke striped lampshade like THIS!
Candy pink. Cherry red. Made for this room and completely taking over.
Did you know we can make lampshades for you ? DM for details x
#interiordesign #bedroominspo #statementlighting #colourconfidence #luxuryinteriors
Drench the room. Change the mood.
Colour drenching is where walls, ceilings, woodwork and even soft furnishings are wrapped in one beautifully considered shade. It’s bold, cocooning and instantly luxurious when done well.
Styling tips to get it right …..
• Take it all the way. Paint walls, ceiling and woodwork in the same tone for that seamless, immersive feel
• Layer textures, not colours. Think velvets, linens, woods and ceramics in similar tones to add depth without breaking the palette
• Play with finish. Mix matt walls with satin woodwork or a soft sheen on cabinetry for subtle contrast
• Add tonal pattern. Fabrics and cushions in the same colour family keep it interesting without overwhelming the space
• Ground the scheme. A darker floor or statement piece of furniture helps anchor the look
It’s confident, it’s calming and it’s the quickest way to make a space feel designed, not just decorated.
#colourdrenching #interiordesignuk #luxuryinteriors #homestylingtips #designinspiration
This scheme is dark, rich and unapologetically indulgent. Layers of velvet, deep wood tones and flashes of gold, taupe and copper coming together to create something seriously special. Just a little sneak peek… and it’s already a showstopper.
#luxuryinteriors #interiordesign #darkinteriors #homedecorideas #interiorinspo
