Our Story

SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.

Design is a journey of discovery

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Our Experienced Designers

We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.

Why Choose SW Design Group

From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.

Tailored Solutions

We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.

Affordable Options

We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.

Approachable Designers

We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.

Living space designed by SW Design Group Ltd.

How we work

We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.

Step 1. Understanding You

Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.

We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.

To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.

Step 2. Your Solution

Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.

We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.

Once you are happy with the solution, the project is commissioned and the fun begins.

Step 3. Let’s Create

Once you commission us, it’s time to get busy planning to create your new tailored interior.

We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.

When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.


Ok so you asked for more! 

Dining room set up at Woodhead Park @stonebridgehome @christywebster1 on full speed! 

#luxuryhomestyle #luxuryhomedecor #showhomestyle_ #newbuildhomes #newbuildjourney #swdesigngroup #showhomestyling #interiorstyled #luxuryhomedesign
All the chaos behind the scenes to make your show homes beautiful! 

Always crazy but a big thank you to my amazing team. I could not do this without you. Thank you 🙏 

Have you visited the stunning new show home at Deepcar @stonebridgehome yet? 

Pop over this weekend to see the lovely Ben and he will show you around x

#showhome #showhomestyle #stylingbehindthescenes #newbuildhomes #newbuildjourney #deepcar #interiordesign #interiordesigner #harrogatedesigner
Get your dining room Easter ready with a beautiful Spring green scheme. 

We designed this gorgeous dining room for the latest @thomasalexanderhomes show home in Brafferton. These bespoke chairs are backed in @vanessa_arbuthnott_fabrics with a @romo_fabrics Linara seat. 

Have you managed to take a look yet? X

Tableware @collectioneleven 
Photography @chodgsonphotography 
#showhome #showhomestyle #diningroom #springgreens #greendiningroom #dininginspo #swdesigngroup #swdesigngroupltd #newbuild #newbuildhome #luxuryhomes
Want to see how our bespoke lampshades were made for the latest @thomasalexanderhomes show home? 

The lovely Rebecca who is part of our team here at @swdesigngroupltd can make a beautiful shade in any fabric and a variety of sizes! 

Pop into the studio where you can choose your own fabric and even embellish with a trim. 

Happy Thursday all xx

Fabrics used from top to bottom @prestigioustextiles @harlequinfw @ian_mankin 

#bespokelampshades #lampshades #interiørdetails #showhomestyle #newbuildhome #swdesigngroup #funfabricsmakemehappy #harrogatedesigner
Would you believe this? 

More than meets the eye; you’d be forgiven for mistaking this seemingly unassuming plain for a charming linen, yet Elio from @romo is woven from 100% PET recycled plastic bottles. This linen effect fabric is both mindful and usable without compromising on its remarkable softness and beautiful handle. 

A mainstay of the Romo library, a practical and versatile plain is of the utmost importance and Elio is no exception. Incredibly durable and wonderfully versatile, this recycled quality is suitable for drapes and upholstery, washable, inherently fire retardant and Oeko-tex certified. With its joyful and comprehensive palette including an abundance of on-trend and classic colours that will stand the test of time, this innovative fabric is destined to be a plain of choice.

#recycled #recycledplastic #fabric #ecofriendlyfabric #ecofriendlyfabrics #interiordesign #interiorstudio #harrogatedesigner #swdesigngroupltd #swdesigngroup
Ever thought of jazzing up your en suite? A bold wallpaper is always a winner. This pretty Reverie wall covering from @villanova adds a statement teamed with a punchy pink tile. 

Get in touch if we can help turn your ideas into reality . X

#prettyinpink #prettyinpink🎀 #ensuite #ensuiteofdreams #newbuild #newbuildhome #newbuildjourney #wallpaper #wallcovering #designteam #buildingthedream #designstudio #interiordesigner