SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.
Design is a journey of discovery
Get to know
Our Experienced Designers
We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.
Why Choose SW Design Group
From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.
Tailored Solutions
We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.
Affordable Options
We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.
Approachable Designers
We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.
How we work
We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.
Step 1. Understanding You
Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.
We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.
To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.
Step 2. Your Solution
Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.
We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.
Once you are happy with the solution, the project is commissioned and the fun begins.
Step 3. Let’s Create
Once you commission us, it’s time to get busy planning to create your new tailored interior.
We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.
When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.
Stockists
Last but not least our guest suite @stonebridgehome Market Rasen. If you haven’t visited yet pop and see Luke who would love to show you around.
We are prepping for our next @stonebridgehome show home installation next Monday. Launching next weekend in Whitby. We have 2 beautiful homes to share with you soon. X
#showhomestyle #swdesigngroup #newbuildjourney #luxuryshowhomes #guestbedrooms
One of our final rooms in our latest @stonebridgehome show home and we couldn’t resist going full cowboy/cowgirl! Think adventure, imagination, and a space designed to grow with little explorers.
We love this bespoke, built-in bed running the full length of the wall. Cleverly designed feet-to-feet so it’s perfect for siblings or sleepovers. It looks custom but it’s actually a super achievable concept that makes the most of every inch. Built by our wonderful joiner Sam @odyssey.property.maintenance
Proof that practical can still feel playful… and seriously stylish.
Would your little ones love this? Let us know below 👇
#kidsroomdesign #showhomestyle #interiordesignuk #bespokefurniture #swdesigngroup
Outdoor fabrics have come a long way …..think soft textures, elevated neutrals, and luxurious finishes that blur the line between indoor and outdoor living.
Our top styling tips for creating a beautifully layered outdoor space:
Mix textures pair woven fabrics with smooth stone, timber, or metal finishes for a designer feel.
Stick to a tonal palette like warm neutrals, soft taupes, olive greens and sandy tones create a timeless look.
Add oversized cushions for comfort and visual impact.
Layer in outdoor rugs to define seating zones and make the space feel considered.
Choose performance fabrics that are UV, fade, and water resistant so your scheme stays beautiful season after season
The key to luxury outdoor styling? Treat your exterior spaces exactly like an extension of your home.
Which outdoor trend are you loving this summer? X
#outdoorlivingspace #luxuryinteriordesign #outdoorstyling #interiordesignuk #gardeninspiration❤️
Our latest show home bedroom at Market Rasen for @stonebridgehome is all about calm, considered design. A beautifully bespoke tall headboard creates a striking focal point, while delicate @jamesharefabric trim adds a refined finish to the curtains. Paired with bespoke @blackedition_byromo cushions, every detail has been thoughtfully layered to bring a sense of quiet luxury to the space.
Pop and see Luke who would love to@show you around x
#showhomestyle #bedroomdesign #interiordetails #luxuryliving
Another view home ready this weekend in Armthorpe @stonebridgehome .
Busy behind the scenes again this week. Not long until our 2 new show homes will be open in Whitby! I’ve visited site today and can’t wait to install them . We will keep you posted on a launch date x
#homestagingworks #harrogatedesigner #showhomestyle #newbuildsforsale #interiorstyling
One of our favourite ways to elevate a space? Styling with sheer linen voiles. They soften natural light beautifully, add movement and texture, and instantly create that calm, layered luxury feel every home deserves.
We’re currently loving the timeless beauty of @casamance_official linen sheers especially in soft mineral-inspired tones that bring warmth and serenity to interiors without overwhelming the space.
Perfect for living rooms, bedrooms, and open-plan spaces where you want privacy while still keeping rooms feeling light and airy.
Would you style sheers in your home? X
#sheercurtains #interiorstyling #luxuryinteriordesign #neutralhomedecor #windowstyling
