Our Story

SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.

Design is a journey of discovery

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Our Experienced Designers

We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.

Why Choose SW Design Group

From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.

Tailored Solutions

We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.

Affordable Options

We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.

Approachable Designers

We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.

Living space designed by SW Design Group Ltd.

How we work

We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.

Step 1. Understanding You

Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.

We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.

To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.

Step 2. Your Solution

Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.

We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.

Once you are happy with the solution, the project is commissioned and the fun begins.

Step 3. Let’s Create

Once you commission us, it’s time to get busy planning to create your new tailored interior.

We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.

When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.

Stockists

Top cushion styling tips this Tuesday to get your home show home ready. 

1. Always choose a feather filled pad over a fibre filling to give that luxuriously plump look and feel. 
2. Use a larger cushion with a slightly smaller one in front. We have used a couple of 60cm x 60cm cushions with a smaller 50cm x 50cm in front. 
3. Chop away after plumping your cushions to give that show home style. 

Happy chopping ! X

Master bedroom at the @thomasalexanderhomes show home at Brafferton. Pop over to take a look 👀 

#choppingcushion #cushionchop #luxuryhomesforsale #luxurybed #showhomestyle #bespokecushions #showhometips #showhomestyling #interiordesigning #harrogatedesigner #swdesigngroup
A little something we have been working on today. Trying to create a Mediterranean feel here in North Yorkshire for a client as the sun ☀️ has decided to hide this April! 

Get in touch if you need any help designing any scheme. We do individual rooms as well as whole houses . 

Have a lovely evening xx

#moodboardmonday #moodyblues #bluescheme #interiordesign #interiordetailing #harrogatedesigner #swdesigngroup #designstudios #interiordesigning #interiordetail #interiorinspirations
How do you like our Moon 🌒 boys bedroom ? 

Mural @photowall_sweden 
Showhome @stonebridgehome deepcar 
Accessories bookends and stars 🌟 @collectioneleven 
Wall art @desenio 
Cushion @villanovafabric 
Throw & cushion (boucle ) @thewhitecompany 
Blind fabric @ian_mankin 

#mooninspired #moonmural #mural #swdesigngroup #collectioneleven #showhomestyle #showhomedesign #showhomeinspo #luxuryhomestyle #deepcar #interiordesigner #interiordetail #darkandmoody #moonwallart
Thought you might like to see a little more of this sumptuous Master bedroom suite we designed for @stonebridgehome Deepcar. 

A full wall of headboard in a dark @warwickfabricsuk and a Superking bed to give you ultimate comfort. By keeping the walls dark in a @casamance_official textural wallpaper keeps the bedroom comfortable and cosy. 

Knitted throw @collectioneleven 
Cushions and headboard bespoke . Get in touch for info. 

Sweet dreams 💤 

#bedroominspo #bedroominspiration #luxurybedroom #luxuryhomestyle #luxurylivinglifestyle #bespokeheadboard #bepokeheadboard #velvetheadboard #bedroomofdreams #swdesigngroup #interiordesignerslife #harrogatedesigner
Are you ready for it? 

Lovely return trip today to see the @stonebridgehome show home we installed recently. It’s always so nice to go back and see all the calm after the chaos! 

Nice to see you @benjmurphy & @chris_kelly1501 x 

#showhome #showhomestyle #newbuildjourney #newbuildhomes #deepcar #swdesigngroup #interiorstyled #luxuryhomesforsale #luxliving #luxuryshowhomes
It’s Earth 🌍 Day today so we thought we would bring you a natural collection from @romo_fabrics . 

Arturo is a collection that comprises seven refined decorative weaves with usability and modern charm at its core. Accommodating every need of a furnishing fabric, each design combines aesthetic appeal with tempting texture and eye-catching colour that culminate in infinite versatility. Subtle pops of chenille and playful hues intonate small-scale geometrics, while a repeating leaf and a smart chevron brim with timeless charm. A collection of resourceful textiles that will add stylish character to upholstery, windows and more.

#newcollection #weavefabric #naturalfabric #interiordesign #interiordesignstudio #harrogatedesigner #swdesigngroup #studiolifestyle #interiordeco #moodboardmonday