SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.
Design is a journey of discovery
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Our Experienced Designers
We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.
Why Choose SW Design Group
From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.
Tailored Solutions
We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.
Affordable Options
We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.
Approachable Designers
We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.
How we work
We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.
Step 1. Understanding You
Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.
We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.
To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.
Step 2. Your Solution
Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.
We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.
Once you are happy with the solution, the project is commissioned and the fun begins.
Step 3. Let’s Create
Once you commission us, it’s time to get busy planning to create your new tailored interior.
We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.
When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.
Stockists
The most powerful layer in any interior isn’t what you see it’s what you feel. A signature scent instantly elevates a home, creating that quiet, unforgettable welcome.
A diffuser that doesn’t just sit beautifully within a scheme, but becomes part of setting the tone the moment you walk in.
Because the most luxurious homes don’t just look incredible… they leave a lasting impression.
#luxurylivingroom #homefragrances #interiordesignuk #showhomestyle #luxuryinteriordesign
Let Christy show you how we dress our show home beds, sharing a simple but game changing trick ……the “karate chop” cushion finish.
It’s all about creating that soft, relaxed indent that gives your cushions a beautifully tailored, high end look (without trying too hard).
Save this for your next bedroom refresh.
Bespoke cushion fabric @harlequinfw
#interiorstyling #luxuryinteriordesign #homestylingtips #bedroominspirations #interiordesignuk
The entire home started with a kitchen…
When we create a mood board, there’s always one anchor and for this Pinehurst @stonebridgehome show home, it was the painted clay kitchen @symphonygroup Everything flowed from there.
From the warmth of the cabinetry, we layered in kitchen wallpaper, a smart stripe @casamance_official fabric for curtains and blinds, and finishes that quietly connect each space. That same thread then carries through into the master bed, where a statement @romo @alicetemperley fabric becomes bespoke cushions, paired with a delicate @jamesharefabric trim and a subtle gold-textured wallpaper for a luxurious feel.
This is how a home comes together not room by room, but as one complete story.
Let us know if you want to see more …
#interiordesignuk #moodboardaccount #showhomestyle #designproces #luxuryinteriordesign
The lovely little Layla in our Pinehurst show home @stonebridgehome .
Happy Friday all x
#showhomestyle #harrogatedesigner #newbuildjourney #luxuryinteriordesign #showhomeinspo
So you wanted to see more. What do you think of our antique bronze glass we have added to our @hammonds_uk units ?
Show home The Pinehurst @stonebridgehome
#luxuryshowhomes #showhomestyle #luxurylounge #designdetailsmatter #harrogatedesigner
Want to see a little more of our luxurious Pinehurst lounge at our new show home ?
#sneakpeak #showhomestyle #swdesigngroup #harrogatedesigner #luxuryshowhomedesign
