Our Story

SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.

Design is a journey of discovery

Get to know

Our Experienced Designers

We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.

Why Choose SW Design Group

From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.

Tailored Solutions

We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.

Affordable Options

We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.

Approachable Designers

We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.

Living space designed by SW Design Group Ltd.

How we work

We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.

Step 1. Understanding You

Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.

We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.

To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.

Step 2. Your Solution

Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.

We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.

Once you are happy with the solution, the project is commissioned and the fun begins.

Step 3. Let’s Create

Once you commission us, it’s time to get busy planning to create your new tailored interior.

We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.

When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.

Stockists

Behind the scenes with us on our Snowden photoshoot @prestigioustextiles @chodgsonphotography @daisyjb_ 

#bts #behindthecamera #behindthescenes🎬 #photoshootlocation #interiorphotographer #interiorstyled #newcollection2024 #locationshoot #locationstyling
Ready to transform your dining room into a sleek & stylish space? Here are 5 top tips to elevate your dining  to the next level.

1.Play with Textures: Mix and match textures to add depth and visual interest to your dining area. Think plush velvet chairs paired with a sleek glass and gold table for a luxurious touch.

2. Statement Lighting: Illuminate your dining space with a stunning chandelier or pendant light that doubles as a focal point. Let your lighting fixture be a conversation starter!

3. Layer Your Table: Experiment with layering table linens, dinnerware, and a centre piece to create visual interest. Mix and match patterns and textures for a dynamic tables cape that’s sure to impress your guests.

4. Personalized Accents: Infuse your personality into the space with curated decor accents. Whether it’s quirky accessories or vintage ceramics, these personal touches make your dining area uniquely yours.

5. Go Green: Incorporate fresh greenery or statement flowers to breathe life into your dining space. Not only does it add a pop of colour, but it also purifies the air and creates a serene atmosphere. 

Happy styling x

Show home @stonebridgehome 
Bar & radiator cover @design_modules_ltd 
Tiles @porcelanosa 
Accessories and tableware @collectioneleven 

#interiordesigntips #stylishdining #homedecorinspo #InteriorInspiration #designidea #texturedelegance #interiørdesigninspo #lightinggoals✨ #diningroomdecorideas #tablesettingideas #diningdecor #greenerygoals🌿💚 #indoorplantsdecor #personalizedspaces #interiorstylingideas
New week, new mood board & new colours . 

This timeless mix of neutrals with bronze and copper bold pattern is great mixed with some textural layers . 

When designing a scheme think about a mix of different accessories and upholstery in a variety of designs that complement one another. Maybe a contrasting piping . A statement wallpaper or a feature wall is a must too in my opinion. 

Get in touch if you need any design help . X

#moodboardmonday #moodboardaesthetic #moodboardinterior #interiordesigntrend #statementwalls #statementwallpaper #upholsteryfabrics #statementupholstery #harrogatedesigner #swdesigngroup @harlequinfw
Couldn’t resist showing you this gorgeous little girls room we designed for @thomasalexanderhomes. 

If you fancy popping over to Brafferton next Saturday you can see the whole show home. We are hosting an Interior Design Workshop and would love to see you. 
Let us know if you can join us xx 

#interiordesignworkshop #interiordetails #showhomestyle #showhomedecor #showhomedesigner #harrogatedesigner #brafferton #swdesign #childrensrooms #childrensroomdecor #childrensroominspo #childrensroomstyling
Come and join us next Saturday 18th May at the @thomasalexanderhomes show home in Brafferton for an Interior Design Workshop. 

I will be hosting an informal event when you can come and make your own mood boards and I will answer any of your design questions. Lots of info too on how you can design your own home, styling tips and tricks! 

Hope that you can join us at this lovely event. 

#interiordesignworkshop #interiordesignerslife #interiordesignmasterclass #interior_and_home #makingmoodboards #moodboards #interiordetails #interiortrends #interiortipsandtricks #swdesign #swdesigngroup #interiorstudio