Our Story

SW Design Group was founded by Interior Designer and Stylist Suzanne Webster. Suzanne has featured in many leading editorial titles including The English Home, 25 Beautiful Homes and Country Homes and Interiors. Suzanne’s ethos has always been to deliver great design, exceptional quality and first-class customer service.

Design is a journey of discovery

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Our Experienced Designers

We have grown into an experienced team of professional designers, buyers, stylists, and makers running UK based and international projects. And we’ve expanded our services and expertise to include show home design and event styling to bring elegant interiors to everyone. Whatever the project, budget or location we approach all of our work with the same original ethos: to deliver great design, exceptional quality and first-class customer service.

Why Choose SW Design Group

From choosing fabrics to complete transformations, every undertake every project with the promise to deliver to your brief, on time and within budget.

Tailored Solutions

We know that interior design isn’t a one-size-fits-all service. That’s why we’ll craft your solution from scratch using proven industry foundations and our design insight. The only thing that remains the same is our customer service commitment. From the smallest job to the grandest design, we give each project the same level of attention.

Affordable Options

We understand that some people want to splash out, but others are working on tight budgets. Whatever the scope of your project, we provide stylish solutions for every step of your journey. We never compromise on quality, and we guarantee to deliver on schedule.

Approachable Designers

We appreciate that the world of interior design can be overwhelming. That’s why our friendly, approachable, and experienced stylists are on hand to meet all your interior design goals. And with customer service at the heart of our business, we go out of our way to provide the best possible experience.

Living space designed by SW Design Group Ltd.

How we work

We work with private and commercial clients to create beautiful bespoke interiors and flawless settings. We understand how daunting it can be thinking about where to start and what’s best for you, so if you’ve never collaborated with a designer or stylist before, this is how we work.

Step 1. Understanding You

Every project we undertake is unique as we appreciate how personal and individual each home, business or venue is. So, we take our time to get to know you, understand your tastes, how you use your space and how your home or business works.

We use face-to-face or zoom consultations and even have a studio space to inspire ideas and get the creative juices flowing. We offer a free 30-minute zoom or one-hour studio consultation with no obligation to take the project further.

To help us understand what you need, we might ask for site plans, architectural drawings, a site visit, or perhaps a Pinterest board you’ve created.

Step 2. Your Solution

Once we clearly understand your brief, your designer will explore your project’s technical, practical, and aesthetic considerations. And they will produce conceptual mood boards together with an estimation of budget and timescale.

We tailor our service to your needs and offer as much or as little help as you need. We can manage the whole process or collaborate with you depending on your preference.

Once you are happy with the solution, the project is commissioned and the fun begins.

Step 3. Let’s Create

Once you commission us, it’s time to get busy planning to create your new tailored interior.

We’ll present a curated selection of wall and floor coverings and fabric samples for soft furnishing and upholstery. We can also produce technical drawings for any bespoke furniture and cabinetry if required.

When we’ve finalised the details, we’ll source, create and style. Our team of trusted tradesmen and craftsmen have a keen eye for quality and detail and are experts at translating a conceptual design into reality. The result is a smoothly managed project, delivered with razor-sharp precision and uncompromising craftsmanship.

Stockists

Light, effortless luxury . 

The darker nights are upon us. Use soft tones, natural light and timeless details create a space that feels calm, elegant and beautifully refined.
Do you like our circus inspired children’s room filled with colour, pattern and plenty of fun? 

The red and white striped ceiling creates that big top feeling, turning bedtime into a little bit of magic.

Because children’s rooms should spark imagination. X

Regency Place @stonebridgehome 

#childrensinteriors #kidsroomdesign #playfulinteriors #interiordesignuk #kidsroominspo
♠️ Down the rabbit hole… ✨

A magical Alice in Wonderland-inspired bedroom, complete with playful details and a ceiling of cards to bring the story to life. 🐇
#showhomestyle #harrogatedesigner #swdesigngroup #interiordesigner #luxuryinteriors
In times that are hard “Life is only as good as your mindset. A negative mind will never create a positive life.” Do you agree? 

Just like our homes, our mindset shapes the space around us. Create a life and a home that feels positive, inspiring and completely you. 🤍
#InteriorDesign #MindsetMatters #PositiveLiving #LuxuryInteriors #swdesigngroupltd
Now we want to know… 

Would you choose the @searchlightuk light & timeless cabinetry or the bold Bordeaux @symphonygroup island?

Tell us your choice in the comments! ⬇️

Styled with @collectioneleven 

#LuxuryKitchen #KitchenDesign #DreamKitchen #InteriorStyling #LuxuryHome
Moody. Opulent. Timeless.

To keep in this season, we’re embracing one of the most luxurious master bedrooms with burgundy accents. It’s not about how a room looks but makes you feel more inspiration incoming… 

#swdesigngroupltd #burgandy #interiordesign #luxurymaster #showhomestyle